NGO issue_ market analysis COMM 447 Elen
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For my International Public Relations course I was tasked with doing a Public Relations critique on UNICEF's operations in Yemen. UNICEF works heavily inside of Yemen and does a remarkable job targeting audiences who may want to donate towards their efforts. I was highly impressed with UNICEF's ability to make their target audience, who has never experienced the hardships of war understand what it is like to be a citizen of Yemen during this crisis. Through the usage of photos, videos, and first hand accounts UNICEF tugs on the heartstrings of all viewers.