For my International Public relations course I was tasked to do a short page-by-page analysis of Coca-Cola's operations in the Middle East compared to their home country the United States. Coca-Cola being a global brand has operations in all corners of the globe but they just recently started their Middle Eastern brand. Although they do not have a well established presence in the United States the operations themselves, particularly in the UAE are steadily increasing. With this increase in operations the potential for new public relations strategies will grow. To read more please view the PDF document above.
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